For information on Production, see Production.
Production art is a product of pre-production artwork that helps a production crew get an idea of what their producing. This art can include but is not limited to costume design and production design drawings, animation art, storyboards and paintings. This is vital to a team who needs a visual representation of what they are going to make. In animation, production art is an important step in making a completed work.
Production art can take many twists and turns and more than often an idea or design of a character or place is usually reworked or redesigned by this point. Below is production art that went into making 1996’s Space Jam.
Character Models or Character Model Sheets are Standardized renderings of characters, expressions, props and costumes. Character Designs would be created by concept artists or lead animators, and once they were approved, photographic stats, called Model Sheets would be produced and distributed to the various artists so that the art remains consistent.
Many of the final model sheets for various Looney Tunes characters that appeared in the film.
Model sheets from the past that were reused in the film.
Cels are a transparent sheet on whichh objects are drawn or painted for traditional, hand-drawn animation.
Creation of Lola Bunny
In this movie Honey Bunny was planned to be Bugs Bunny's female counterpart. Honey Bunny is a character that had appeared in Looney Tunes Dell Comics and had cameo roles in at least three Looney Tunes shorts. Although she was originally planned to appear in the film her character didn’t make it pass pre-production sketches. On these sketches we see an athletic rabbit with a bow on her head, wearing a dress referring to the flag of the United States of America. However, an artist who prepared those sketches drew Honey in so that she looked like Bugs' twin sister (another artist commented saying "is it just Bugs in drag?"). They decided to change her visual appearance.
Controversies arose when artists in Warner Bros. started working on a visual appearance of Bugs Bunny's female counterpart whom they wanted to put in the film. They rejected Honey Bunny in version from 1990's; whose appearance was almost exactly like Bugs’ and started working on a new character.
After "four months of hard work" the character was ready. Lola Rabbit, as she was named at that time made problems for Warner Bros. because of her visual appearance resembling that of a teenager which caused reaction from McDonald's; who had signed a contract with Warner Bros. on selling Happy Meals with characters from Space Jam.
McDonalds’s had refused to sell Lola Rabbit toys and happy meal items if that was to be her final appearance to be used in the film on the grounds that it would be wrong to have Bugs Bunny paired up with what resembled a teenage boy.
Below is much of the early Lola Bunny art before her design and character had been finalized.
Sketches of Lola that later would later be her final model sheet.
In the wake of Lola Bunny's initial movie appearance, many "Looney Tunes" fans have noticed some differences between the character's appearance as seen in "Space Jam", and the design used in subsequent promotional images and merchandising: The "Space Jam" version of Lola has a powder-puff tail, rosy red eyelids, and slipper-shaped footpads. Her secondary fur color is a light tan, while her hair and tail are cream-colored. This appearance conforms to the animation model sheets used during the film's production.
The "promotional" Lola has a teardrop-style tail similar to Bugs Bunny's, footpads that extend all the way around her feet (again, similar to Bugs'), yellow-blonde hair that extends down the back of her head, and her secondary fur color is white. This version of the character is the one dictated by the official Warner Bros. "style sheets" (first published in the "Space Jam Style Guide") used for merchandising purposes.
Much of the art here was recycled for merchandising means and some of it was designs for merchandising means that was not accepted.
The art below was drawn by illustrator and animator Bob Guthrie.
They also had Promotional Production Art, which was art that was made for Lola that used the promotional version of her design before the update.
Sketches to screen
The following are scenes that were planned out before being animated. The scenes that required the most planning was scenes where Michael Jordan and a Looney Tunes character interacted.
The scene where Bugs refers to himself as a shakespearean actor is below.
During the big game, Elmer Fudd and Yosemite Sam get together for a brief homage to Quentin Tarantino. Here are some of the preliminary sketches of the sequence.
Nerdluck and Monstars sketches
The following sketches were used when coming up with expressions and action poses for the Nerdlucks and Monstsars.
Nerdluck Concept Art
Art made during the creation of the Nerdlucks.
Various designs that were used in the film.
Storyboards are a sequence of drawings, typically with some directions and dialogue, representing the shots planned for a movie or television production.
A painting or other artwork over which a series of animated cels is photographed to make up a scene in an animated film.
The sketches and desings of backgrounds to be painted later.
This is the scenes or sketches of what was planned to be scenes in the film that didn’t make it to the film.
Original Fantasy Sequence
This was the original idea for how the fantasy sequence would’ve taken place. The fantasy sequence occurs after Michael offers Swackhammer to take him to Moron Mountain should the Tune Squad lose the game. The sequence was designed and directed by Dino Athanassiou/Rob Stevenhagen.
These are designs for the movie posters pictured above. Many of these went through some changes before they reached their final product.
Movie Posters Designs
These are posters that were made not for theatrical promotion but for collectors.